Toyota: The New Number One?
2011-06-06 09:44:28
For the past several months news reports have been focusing on the declining fortunes of the world's largest automaker, General Motors, as well as on the rise of Toyota to pre-eminence. Many are predicting that this will be the year that Toyota overtakes General Motors in sales while others are expressing caution regarding this assessment. Does it really matter who is number one? In many ways it does. Let's examine the fortunes of the Top Two to determine whether Toyota's quest to overtake General Motors will happen this year.
So, why does it matter who is the top selling automaker in the world? In one word: prestige. Being number one in any category tells consumers that you are at the top of your game. No, there isn't anything wrong with being number two -- just ask Avis -- but saying that "we try harder- doesn't equate into being number one no matter how cute your commercials may be.
General Motors' decline combined with Toyota's ascension is remarkable. At ... [more]
So, why does it matter who is the top selling automaker in the world? In one word: prestige. Being number one in any category tells consumers that you are at the top of your game. No, there isn't anything wrong with being number two -- just ask Avis -- but saying that "we try harder- doesn't equate into being number one no matter how cute your commercials may be.
General Motors' decline combined with Toyota's ascension is remarkable. At ... [more]
